BMW unveiled the new MINI to the world in Oxford, then celebrated with a celebrity after-party in central London. markettiers4dc were chosen to handle all broadcast communications, targeting News, Business and Automotive as well as Fashion and Lifestyle media outlets to maximise the audience reach.
markettiers4dc invited the UK and international broadcast media to the event whilst also setting up a series of high profile TV and radio interviews via a satellite truck and radio outside broadcast set up.
The crew shot, edited and distributed B-Roll (for TV) and video features (for websites) both before and immediately after the car was unveiled, combining the new content with archive footage of the original MINI from 1959, so strengthening the car’s reputation as a British icon.
The 45-minute unveil in Oxford was also filmed for the workforce of MINI and its parent company, BMW, the output from four cameras live mixed and streamed. The programme can be viewed here.
Broadcast highlights included our material being run by over 90 sites worldwide including Reuters, The Daily Mail, The Times, The Telegraph, the Independent and TV packages such as this one running on CNN’s flagship evening business programme, Quest Means Business – which can be watched here.
At the evening event, markettiers4dc created a video package and B-Roll tailored to appeal to Lifestyle-orientated media. The markettiers4dc team interviewed a number of celebrities on the red carpet, including an exclusive interview with singer Ellie Goulding.
This footage was immediately edited and distributed to the media early the next morning. Highlights of the extensive high calibre coverage included MTV News, Base and Viva using the B-Roll for their 25 daily news bulletins, while Grazia Daily, Mail Online, Daily Star, Yahoo! Lifestyle and many more all ran the launch party video on their sites.