British Eurosport: Australian Open 2015

As the first Grand Slam of the season got underway, markettiers4dc worked with British Eurosport to promote their coverage of the Australian Open.

Following a difficult last year as he battled to regain fitness and form after surgery, as well as adapting to life with a new coach, Andy Murray started 2015 with a win at the Mubadala World Tennis Championship in Abu Dhabi, and was aiming to carry this form into the Australian Open, as he bid to become the first ever British champion Down Under.

Former players and broadcasters Greg Rusedski and Annabel Croft were enlisted to preview the action, with their tips on the pre-tournament favourites, British prospects, and the up and comers to watch.

Superb broadcast coverage was secured, with a total of 19 interviews, and highlights including six national opportunities, such as Radio 4’s Today Programme, BBC 5Live Breakfast and BBC News Channel as well as prominent regional BBC stations including BBC Scotland, BBC Suffolk and BBC Hereford & Worcester.