Haymarket Events have called in the outside broadcast expertise of markettiers4dc at this year’s Clothes Show Live event at the NEC Birmingham.
Two hundred thousand people will flock to the show at the NEC Birmingham during its six day run as well as numerous celebrities from the world of music, fashion and entertainment including the Sugababes, Shayne Ward, Gok Wan, Jemma Kidd and Caprice.
markettiers4dc's role is to maximise coverage of the show across TV and radio programming as well as online media creating a buzz around the fashion extravaganza. From providing journalists and crews attending the show with everything they need to cover the event through to providing content for those programmes and sites that can't, markettier4dc's 10-strong team are there for the duration of the show to ensure broadcast opportunities are maximised.
The consultancy will provide live outside broadcasts, pre-recorded interviews for national networks and one-off exclusive interviews for specialist websites.
Helen Moore, Director of Editorial Services at marketties4dc says: 'This is a vast operation and logistically a challenge. From both a media and client perspective, being able to deliver content directly to news and feature programming as well as edit footage on site for TV and online broadcasters is a very valuable function, and one which ensures media interest and momentum is maintained throughout the show. It is a privilege to work with Haymarket Events on two of their flagship shows and showcase what we can deliver to our clients.”
Over 400 companies will be exhibiting at the event. The spectacular Fashion Theatre is the show's centrepiece, boasting the largest catwalk in the world and hosts top name designers, presenters, dancers and models in one fashion show.
Go to MSN Video to see our video feature previewing The Clothes Show Live.