To promote CNP Professional’s role as the official sports nutrition supplier to Team Sky and British Cycling, we flew to Majorca to film a short form video feature about the importance of nutrition to elite athletes. We spent the day with Team Sky on a 200km ride around the island, driving alongside the riders to capture close up footage of them riding and consuming CNP products.
We also captured interviews with Sports Personality of the Year Mark Cavendish, Olympian Bradley Wiggins and newest team member Luke Rowe, as well as with the team’s Head of Nutrition and Head of Performance.
The content was edited into a short package and sold into news, sport and lifestyle sites, targeted at key times to fit in with the riders’ competitions, for example ahead of the Tour of Qatar and to coincide with wider media activity from Team Sky.
To date, coverage has been secured on websites including The Sun, The Express, Cycling News and Muscle & Fitness magazine with a potential reach to date of over 26 million (based on combined monthly unique users for each site).