markettiers was tasked by DMCC (Dubai Multi Commodities Centre) to deliver coverage of their bi-annual Future of Trade Report, created in association with Cebr.
markettiers was tasked by DMCC (Dubai Multi Commodities Centre) to deliver coverage of their bi-annual Future of Trade Report, created in association with Cebr. The day began with broadcast interviews for their Chief Executive, Gautam Sashittal, with Jazz FM’s Business Breakfast and CNBC Europe, as well as coverage on Telegraph Online’s Business section and on p3 of City AM, via media partnerships we brokered with the publications that will see further coverage go live online throughout the week.
At 11am we went live across DMCC’s LinkedIn page and several third party websites with a live streamed programme, presented by former BBC Business anchor, Declan Curry. He interviewed Gautam Sashittal, Nina Skero, Chief Macroeconomist at Cebr, and Sinan Ozcan, Senior Executive Officer at Maersk, about the findings of the report. Viewers were able to enter their questions for the panellists and engage with the discussion throughout.
The day culminated in an interview on Sky News’ Ian King show with Gautam, following which he hotfooted across to Altitude at Millbank Tower for the official report launch event, attended by over 100 journalists, CEOs and business commentators. Again we were on site to live stream the discussion into DMCC’s LinkedIn page and captured soundbites with the eminent speakers participating in the discussion. Content was edited overnight and a video news release was shared with media from both our UK and Middle East offices (the latter in both English and with Arabic subtitling) from first thing Wednesday morning.