markettiers4dc worked with Egmont Publishing to raise awareness of the release of Carrie and David Grant’s first series of children’s books, ‘Jump Up and Join In’. The books, aimed at children aged 3 – 7, contain a written story, a CD, craft and musical exercises and interactive apps.
markettiers4dc used mainstream media channels to deliver widespread awareness, securing broadcast opportunities for the product on television programmes such as Loose Women, The Wright Stuff and a raft of BBC and commercial radio programming regionally.
markettiers4dc also implemented a comprehensive blogger engagement programme with the aim of delivering genuine interaction and feedback. This was produced via markettiers4dc's well-established parenting broadcast blogger network. Copies of the first two books in the series and flip cams were seeded within the network and bloggers were encouraged to trial them with their children, reporting their findings on video. These v-logs were then uploaded to their blogs.
Results:
- 2 TV appearances
- 15 radio interviews
- 17 blogger reviews
- Increased SEO – 3 blogger reviews featured on the first page of Google when searching for the authors from over 4 million potential results
- Over 30 pieces of coverage appeared across social media platforms with a number of mums tweeting positively about their child's enjoyment of the books and multiple videos produced independently adding an additional and powerful layer to the communication.