markettiers4dc worked to deliver broadcast coverage for Michael Grant’s Light book release, the sixth and final instalment in the bestselling ‘Gone’ series.
Bestselling author, Michael Grant has previously been a very popular guest with UK broadcasters and as such the final instalment of this series created a great deal of media interest. To amplify the release of Light, markettiers4dc produced a WebTV show filmed on location which was streamed to targeted websites.
markettiers4dc's production team were positioned onsite at Stoke Newington High School and streamed a live and interactive presentation, reading & Q&A through Michael's Facebook timeline and on third party websites. Our presenter invited questions from the audience and shared a snapshot of questions received online, for Michael to answer.
The stream was featured on targeted online portals including Shout Magazine, Times Education Supplement and Love Reading 4 kids. The Q&A session with the author encouraged further engagement with the book and driving approximately 80 questions sent in from the public.