The international men’s lifestyle magazine, FHM, published its annual popular feature ‘100 Sexiest Women in the World’ and markettiersd4dc were tasked with maximising broadcast coverage around the announcement.
markettiers4dc were briefed to raise awareness of the release of the '100 Sexiest Women in the World' and those featured within it – utilising access to UK winner, Helen Flanagan and FHM's, deputy editor Dan Jude to publicise the results. In order to maximise impact, markettiers4dc created a video to offer online media owners and also co-ordinated radio interviews with Helen Flanagan.
The video news release featured existing behind the scenes footage of previous FHM photo shoots, interview content with Dan Jude and footage from the exclusive red carpet event in Central London with Helen and a number of celebrities who had made the famous list. The markettiers4dc video production team then carried out an overnight edit so that the video was ready to offer the finished video news release to online editors the following morning following the announcement of the winner.
Results
- A multi-platform broadcast media relations campaign followed across on air and online media – providing the opportunity for promotion and wider discussion about the list and those featured.
- 20 back-to-back interviews for radio including Kerrang! 105.2, Capital North East, BBC Radio Hereford & Worcester and BBC Newcastle.
- Excellent pieces online on the Mail Online, The Sun, Digital Spy, Express and Metro