markettiers were tasked with maximising awareness for the inaugural FinTech (Financial Technology) Abu Dhabi Summit, an event exclusively designed and organised by an international financial centre – Abu Dhabi Global Market (ADGM), and the first event of its kind in the MENA region.
Our role was to deliver an integrated communications strategy, to further help position Abu Dhabi as the FinTech hub of the Middle East and build upon ADGM’s commitment to be the FinTech hub in the MENA region, in the lead up to and during the event. The event had several stakeholders involved and included an Innovation Challenge, Demo Day, and FinTech Awards Presentation, Regulatory Roundtable, Workshops as well as a Summit featuring distinguished regional and international leaders in FinTech.
markettiers delivered a targeted strategy that delivered broad engagement, through broadcast and traditional PR channels, for the two-day event which saw over 600 people attend.
markettiers also handled all local media partnerships, live social media coverage, and photography during the two-day event. Our production team also produced and delivered a video news release and B-roll footage for media outlets, as well as the highlights and wrap video for social media, which was edited overnight.
Blanket coverage was secured across top-tier local, regional and international media outlets including The National, Khaleej Times, Al Ittihad, Al Bayan, Al Watan, Forbes Middle East, CNBC, Bloomberg, Abu Dhabi TV, Entrepreneur Middle East, Wamda, Finance Middle East, Gulf Business, Startup Scene Middle East, Al Arabiya, Tech Bullion, Islamic Finance News, Banking Technology and Business Times, amongst several others.
Positive sentiment was also recorded across social channels with over 800+ posts generated during the two-day event, as well as #FinTechAD becoming the top trending hashtag!