markettiers was briefed by Eulogy PR to secure broadcast coverage for 1st Central through light-hearted and anecdotal discussion around the correct etiquette in cars.
We worked with William Hanson, to engage with consumers and raise awareness of 1st Central car insurance. He provided drivers with advice on how to deal with irritating passenger habits which can be distracting, and also how to make car journeys less stressful for drivers.
Coverage highlights included BBC Radio Scotland, BBC Radio Devon, BBC Radio Somerset, and BBC Radio Bristol, where listeners were encouraged to find out more about car etiquette and also the importance of being safe whilst driving on the First Central website.