Global launch of Rolls-Royce Phantom

Luxury car brand Rolls-Royce challenged us to maximise the worldwide coverage for the launch of their new Phantom from Bonhams in Mayfair.

We produced and streamed a stunning 20-minute programme on the launch, fronted by Katie Derham. After weeks of planning and multiple script reviews, our production team filmed for four days at Bonhams, editing up until the last moment. Our live team faultlessly streamed the programme to the global audience of journalists, buyers, dealers, fans of the brand, staff and the wider public. All via multiple platforms. We also produced B-Roll to support the global TV push, Instagram cuts and a package for websites. Our media relations team set up and delivered a stellar line-up of TV interviews for the Rolls-Royce CEO.  

Rolls-Royce were absolutely delighted with the launch film. It was viewed over 140,000 times in the first week alone. We set up interviews for the CEO with a host of foreign TV correspondents based in London, including China’s Xinhua, Hong Kong’s Phoenix TV, Australia’s Channel 7, Germany’s ZDF, Italy’s TG5, Turkey’s 24 hour global news channel TRT, CNBC India and Brazil’s Record TV. Reuters and APTN filmed news packages which were distributed to over 750 TV stations and 1,250 news websites worldwide.

The evening culminated in us live producing three satellite interviews into New York for the CEO with Yahoo Finance, CNN and Bloomberg TV. As a trusted partner of Rolls-Royce, having supported their launches, annual results and motor show unveils since 2012, we were immensely proud to have been a part of such a unique event.