With Harry Potter mania as high on the media Richter scale as ever the challenge for the campaign was to create awareness and generate coverage within the broadcast media specifically around the launch of Harry Potter and the Order of the Phoenix video game by Electronic Arts.
Markettiers4dc created a magical podcast with Rupert (Ron), Emma (Hermione), Tom (Draco) and Katie (Cho Chang) as they spoke about their roles in both the movie and the game.
And in a rare interview opportunity Matt Birch, Creative Director of Harry Potter and the Order of the Phoenix™ video game, gave an insight into the mysteries backstage to reveal the secrets behind the new game and the pressure he felt to create a world that was true to J.K. Rowling's fantastical creation and the inventiveness of the films.
The campaign coverage across the broadcast media utilised both podcast and audio feature content. With 40 UK radio stations covering the EA story, and online coverage for the podcast running across 12 sites including The Sun, Virgin Media and Yahoo! accessing over 32 million unique users the campaign was a fly-away success.
Go to www.podmaster.co.uk and prepare to be spellbound by the podcast