Launch of first global directory set to match the success levels of Google

Today markettiers4dc launched .tel from Telnic the first global contact directory, connecting people and businesses to global broadcast media.

The new service goes live from 3pm today (Tuesday) allowing individuals and businesses alike to store and manage contact information online, and is designed for easy access by mobile devices or any device connected to the internet, such as a mobile phone; Blackberry; iphone or a PC.

It could spell the end for the traditional heavyweight print telephone directory as we know it and make way for a new, ground-breaking internet based directory service that is set to do for contacts what Google has done for web search.

It uses the system behind the web (the DNS), and anyone in the world can purchase their own .tel domain allowing users to publish and control all of their contact details in a controlled communications ‘hub’.

markettiers4dc are driving consumer awareness of the .tel launch in the UK and globally today, and have already secured media coverage from dawn on BBC Breakfast TV, Radio 4 Today programme, CNBC and Sky News Radio. B roll footage and interviews with leading Telnic spokespeople were distributed across Europe, Asia and the US generating radio, television and online coverage in a number of key markets. The provision of case studies and localised information to markets in Europe has been key in establishing interest there with coverage to take place throughout this week.

London-based registry operator, Telnic have already signed up HSBC, Microsoft, British Airways, Marks & Spencer and Starbucks, plus Arsenal, Tottenham Hotspur, major broadcasters and TV reality shows where the system would revolutionise voting on shows like the X Factor and Pop Idol, with no need to remember numbers, viewers can just click on their choice. It has also proved popular with universities Oxford and Harvard are signed up, recognising its clear benefits.