In March 2017, markettiers were proud to work with DMCC, a strategic initiative of the Government of Dubai that provides the infrastructure required to set up and operate in the marketplace.
Challenge
In March 2017, markettiers were proud to work with DMCC, a strategic initiative of the Government of Dubai that provides the infrastructure required to set up and operate in the marketplace. DMCC is currently recognised as the region’s largest and fastest growing Free Zone in the United Arab Emirates with over 13,000 registered companies under license, ranging from start-ups to large corporates. Our brief was to support the launch of their international roadshow event and further promote DMCC in both the UK and in-region.
Solution
We conducted insightful research amongst UK business owners and decision-makers and pinpointed that UK business have an appetite for overseas expansion, with 75% of those considering expanding overseas interested in Dubai. Through this we were able to position DMCC as a strong option and support for trade and business expansion in Dubai and the UAE, amidst uncertainty and turbulence in more established markets, post Brexit and Trump administration. Using multiple tactics to maximise coverage potential, we ensured the CEO of the DMCC Gautam Sashittal was busy throughout the day.
Results
Mr Sashittal’s schedule began at 6:30am with a slot on BBC Radio 4’s Today programme, followed by a live interview with current affairs broadcaster, Share Radio. Later in the morning he spoke with Jazz FM’s Business Breakfast, national news syndicator Sky News Radio, BBC World Service and LBC. Bloomberg also published a podcast of an interview they took with him.
To further maximise his time in the studio and engage with a wider audience, we also streamed a live panel discussion on UK business’s attitudes around expanding overseas into Dubai and the current economic climate, hosted by Declan Curry, to third party media and the DMCC LinkedIn page. Finally, we attended a DMCC event at the Institute of Directors, to capture video content for further coverage opportunities. Coverage included AMEInfo, the Gulf News Facebook page and Global Banking and Finance Review, with the research also published on Zawya, Arabian Business and Khaleej Times.