Maximising coverage for Electrolux's annual Give a Ghaf tree campaign

markettiers was briefed to support maximizing coverage for Electrolux’s annual Give a Ghaf tree campaign.

For the last 3 years, Electrolux have planted 15,000 Ghaf trees and have pledged to plant another 5000 in 2018. The team was on ground for the event, held at Dubai English School, where we were able to secure the attendance of H.E Henrik Landerholm, the Swedish Ambassador to the UAE, confirm media attendance, and handle a full day of photography.

Post-event, Electrolux tasked markettiers with filming a corporate video, as Electrolux’s group management were attending from Stockholm, Sweden. The video included soundbites around sustainability and how they contribute as a company to the sustainability of the UAE. Top tier coverage was delivered including Abu Dhabi Environment, Al Bawaba Business, Zawya-Thomson Reuters and Trade Arabia.