McDonald's launches calorie labelling on its menu boards

In September, McDonald's replaced menu boards in all its 1,200 restaurants with new boards displaying the calorie-content of each item on the menu. This coincided with the next phase of the Government's Public Health Responsibility Deal, which was revealed by Public Health Minister Anne Milton.

In September, McDonald’s replaced menu boards in all its 1,200 restaurants with new boards displaying the calorie-content of each item on the menu. This coincided with the next phase of the Government’s Public Health Responsibility Deal, which was revealed by Public Health Minister Anne Milton. The Responsibility Deal was launched in March 2011 with the aim of improving the public’s health by signing up fast-food and other chain restaurants to provide calorie and other nutrition information on menus and menu boards. markettiers4dc worked with McDonald’s to ensure the event received extensive broadcast coverage on air and online. Highlights of which can be seen and heard here: