markettiers4dc MENA worked with the world’s leading air traffic management company, NATS to highlight its first permanent office in Dubai. With Al Maktoum Airport in Dubai destined to become the world’s largest by 2030, markettiers4dc were bought on board to maximise coverage both locally with media in the Middle East and on a global scale to reach a key audience in the aviation industry.
Using a multi camera shoot key senior figures from NATS were filmed speaking about the critical challenges the aviation industry faces, as well as filming a media roundtable event to highlight the company’s commitment to mastering the GCC’s invisible infrastructure – its airspace. markettiers4dc also conducted a high profile interview with the Executive Chairman of the DMCC who formally welcomed NATS to Dubai, which was filmed against the stunning backdrop of the Almas Towers, one of the tallest skyscrapers in Dubai.
The media outreach was executed by markettiers4dc’s Dubai and London offices, working collaboratively. With key media in the UAE a focus, coverage was secured on national site 7 Days, as well as with media including Arabian Business, Arabian Aerospace Aviation Tribune Advance and Air Traffic Management. To maximise the use of the asset created, a longer version of the video will be edited to be used as marketing collateral for NATS as well as for the DMCC’s official YouTube channel.
“Opening our first office in the Middle East was undoubtedly a huge milestone for us and communicating our presence to key media was extremely important. Markettiers4dc supported our campaign by filming the opening event and capturing interviews with senior figures to convey our story, whilst taking care of the logistics associated with filming at a high profile venue. The whole process ran very smoothly and we’re delighted with the multimedia coverage results secured.”
Taylor Samuelson, NATS