Nesta Predictions 2017

Innovation charity Nesta releases their annual predictions for the year ahead

Challenge: To once again secure excellent cut through for Nesta’s annual predictions series, which forecasts trends we will see emerge in 2017

Solution: Now in its 5th year, broadcasters have come to expect a list of exciting predictions and appetite is always high. To ensure strong pick up the predictions are written in the most consumer friendly way, ensuring they appeal to the average listener/viewer and create engaging on air debate

Results: Excellent coverage was secured, with 3 nationals and a total of 19 regional BBCs booking on to speak to Geoff Mulgan, CEO of the charity and Helen Goulden, Director of their Innovation Lab