At October 2014's Paris Motor Show markettiers4dc had its largest ever team working on a single event: 21 members of our account management, live production, video production and media relations teams working for Nissan, their luxury brand Infiniti, their sister brand Renault and for Rolls-Royce.
This is the seventh successive time we have worked at a leading European Motor Show for all these brands.
From 06.30 on the morning of Press Day the team produced live TV interviews via satellite with Carlos Ghosn – CEO of both Renault and Nissan – and Torsten Muller-Otvos, CEO of Rolls-Royce. This was the culmination of a three-week briefing process.
We worked closely with many more broadcasters on the ground to set up a host of interviews with other senior executives and filming opportunities. At the same time we produced live multi-camera footage of their new product launches, and edited 10 videos for multiple internal and external audiences.
We secured coverage on BBC World TV, BBC News Channel, CNN, Bloomberg, Reuters, APTN and numerous European TV stations and websites across Germany, France, Italy, Spain, Russia, The Netherlands, Poland and Switzerland.