Positioning Debenhams at the centre of Black Friday

Trade for Debenhams on Black Friday is expected to be 10 times the size of a regular Friday with a 600% increase in online sales.

markettiers worked with Debenhams to position the retailer at the centre of Black Friday conversations. Understanding the most ideal requirements for broadcasters, interviews were conducted in-store at their flagship Oxford Street branch, capturing the atmosphere and buzz around this event.  Working closely with the BBC, markettiers secured 27 live radio interviews across the UK as well as a piece on BBC News online with Debenhams Marketing Director across morning, mid-morning and drive-time programmes to target a vast audience on their way to and on their way home from work.