markettiers worked with Talkmobile and comedian Tony Hawks to discuss the popularity of retro tech and why Brits aren’t fussed by having the most up to date gadgets if they can save money.
To create cut through on broadcast platforms to promote Talkmobile, a relatively unknown mobile phone provider whose USP focuses on the provision of simple, good value phone contracts.
We conducted consumer research amongst Brits to highlight their passion for retro and how people aren’t necessarily looking for the most up to date gadgets, they’re happy with just the functions they need. We also secured comedian Tony Hawks to front the campaign, who was able to deliver the research in a light hearted, entertaining manner.
The light hearted nature of the topic was received well by media in the week following Brexit and interviews were secured with the likes talkRADIO, BFBS and 5 regional BBCs, with the reach exceeding 2.6 million.