In February 2013 Reveal first launched the Report Every Rape campaign to raise awareness of the devastating effect rape has on lives, the importance of reporting an attack and the vital need to give a voice to victims both to encourage women to speak about their experiences but also to give them the support to deal with the ensuing and often lengthy justice process.
Hearst Magazines owner of Reveal were very keen to maintain visibility of the campaign and approached markettiers4dc about supporting a second stage of the campaign to create further awareness and launch an e-petition calling on the government to increase the amount of funding for rape victim support workers.
markettiers4dc worked alongside the Reveal team to ensure the creation of the strongest platform for discussion which included the development of fresh research, the compilation of multi region statistics from the Home Office and ONS as well as a raft of spokespeople willing to speak about their own personal experiences alongside the Rape Crisis charity. Two weeks out from the campaign the forward planning process commenced to ensure the story was on the media's radar. A number of National TV media pre-recorded packages with case studies ahead of the launch and on the day of the report release a series of live and pre-recorded interviews in multiple locations and studios were undertaken across TV and radio stations.
The campaign lead national and regional news features throughout the day of the launch, with the spokespeople delivering the key messages of the campaign within substantial interviews. 6 items of TV coverage were secured, featuring interviews with a range of the spokespeople on programmes such as Daybreak, Sky Sunrise, ITV Lunchtime news, Channel 5 6 o'clock news and Sky News throughout the day. Furthermore, 149 items of radio coverage was achieved on national and regional stations including BBC Radio London, LBC, BBC Radio 1 and Sky News Radio.
Watch the coverage highlights video below.