Revealing Nesta's Innovation Predictions for 2016

For the third year in a row we worked with innovation charity Nesta to deliver regional, national and global media coverage of their predictions for innovations that will come to life in 2016

Challenge: 

Each Autumn, the organisation pulls together its crack team of renowned experts across business, health, technology, politics and society to research which mega-trends will be changing the way we live, work and play in the year ahead, how & why. Our role is to digest the ‘big data’, providing insight & guidance on which ones will resonate most with broadcasters and their diverse audiences, packaging them to suit broadcasters needs. This time it’s all about ‘kettle-hacking’ as our connected homes became cyber-crime targets, video games on prescription as evidence grows around their therapeutic role in mental health treatment and the rapid rise of bespoke powdered nutrients – or space-food – as the human diet evolves at unprecedented speed. 

Solution: 

Our skill comes not only through precision targeted media relations but in interpreting the story for broadcast, making it palatable, relatable and digestible – turning the language of ‘boffins’ & science fiction into the art of conversation – hot talking points that stir and set the news agenda in equal measure, allowing Nesta to consolidate their position as the number one organisation to go to if you have a bright idea of your own. 

Results: 

With Nesta CEO Geoff Mulgan, and various Nesta experts available for interview, we secured BBC World Service, appearances on Sky Sunrise, Kiss FM, BBC World TV and a plethora of regional BBC and commercial outlets across the UK, delivering a multi-million audience reach