Royal Academy of Engineering-MacRobert Awards

markettiers was briefed by AprilSix Proof to secure coverage for the three global game-changers who were the finalists for this year’s coveted MacRobert Award, the UK’s top innovation prize, which has a record of spotting the ‘next big thing’ in engineering.

On the back of the awards announcement, we offered interviews with both the finalists and overall winner, Raspberry Pi, to discuss what this will mean for them in the future. We also created engaging and usable pre-recorded interviews with the two finalists Vision RT and DarkTrace, as well as the winner Raspberry Pi that could be clipped into sound bites for media use.

We were able to secure 11 targeted items of coverage including 5 national broadcasters and 3 TV items of coverage. Highlights included BBC World Service, BBC Radio 4 The Life Scientific, BBC 5 Live and Reuters.