Save the Children Christmas Jumper Day 2016

markettiers worked with Save the Children to promote their annual Christmas Jumper fundraising campaign

Challenge: To secure cut through for Save the Children ahead of Christmas Jumper Day, in order to raise awareness and drive participation in advance, as well as interviews on the day itself.

Solution: We undertook a phased approach in order to secure two bursts of coverage in one week. Consumer research was conducted to underpin this year’s ‘Silly Got Serious’ messaging and we secured interviews for Save the Children ambassador Ashley Jensen as well as ad-hoc interviews throughout the week and on Christmas Jumper Day itself for spokespeople from the charity.

Results: Overall we secured 20+ items of coverage including 4 national interviews and 10 regional BBCs across the week of the campaign, driving key messaging around the work they do and how to participate and donate.