markettiers4dc worked with Sky Sports to help build excitement of the Fight of the Century, which saw Floyd Mayweather Jr fighting Manny Pacquiao. In addition, the campaign sought to drive people to watch the fight on Sky Sports Box Office, and order this via their remote control or online.
We conducted a broadcast session with four-time world champion in the super middleweight division Carl Froch enlisted as the lead spokesperson, discussing the excitement around the fight, and offering superb and well-respected insight.
We secured interview opportunities with a range of target broadcasters, including BBC Radio 4’s Today Programme, talkSPORT and BFBS, as well as a host of regional BBC stations, including BBC Newcastle, BBC Sheffield and BBC Nottingham.
In addition to the interviews with Carl, we arranged broadcast interviews with ‘the Voice of Boxing’ and first British writer to win the prestigious Nat Fleischer Award for “Excellence in Boxing Journalism”, Colin Hart. Despite limited availability mid-morning, interviews were arranged with BBC Newcastle and BBC Sheffield, to further build excitement around the big fight, and provide a combined reach of for the campaign totalling 16.3m.