Spitfire Ale: Modern Street Slang

markettiers4dc worked alongside award winning PR agency M&C Saatchi to support the return of Spitfire Ale's adverts with comedians Armstrong & Miller to our screens this summer. The adverts present the comedians as their famous RAF pilot characters from the 1940?s who speak entirely in street slang.

To increase the impact of the advert relaunch, Spitfire Ale took over one of Britain’s poshest pubs in Belgravia, the Horse & Groom, and turned it into the Dobbin & Crimper – a street pub filled with slang terms – remaining this way for the month of July 2014. markettiers4dc commissioned language expert Tony Thorne to draft a guide to Modern Slang, using Opinion Matters research into the prevalence of colloquial language in modern parlance which also informed the signage within the pub. The broadcast communications strategy created by markettiers4dc sought to gain maximum media coverage and social media content from a day and a half with the comedians. The markettiers4dc Video Production team worked with Armstrong & Miller to script a short sketch which was shot and edited alongside the campaign video.

Across the radio interviews and online video placement, over 181 items of broadcast coverage have been secured for the campaign. 28 sites taking the short sketch video, including Huffington Post, AOL, MSN, Chortle and Manchester Evening News. 22 back to back interviews were arranged with Armstrong and Miller discussing the adverts, research and the guide, including Sky News Radio, PA multimedia, LBC and 13 BBC Regional stations.

“Working with markettiers4dc is always an absolute pleasure. Not only are they really great, personable people – which genuinely makes every process easier – but they understand client needs, act with speed and accuracy, deliver strong results and know their media. They act as a true extension of our team on projects and we have never been disappointed.”
Alice Caldwell, Senior Account Director at M&C Saatchi PR

You can view the video below: