Sun-Pat with British Gold Medalist Sam Quek

New research by Sun-Pat Peanut Butter highlights the power of sporty role models – 87 per cent of Brits who had a sporting role model said they had an active childhood


markettiers, once again, worked alongside client Aduro Communications to develop and activate a broadcast campaign for Sun-Pat Peanut Butter to promote its competition for children to win hockey classes taught by British gold medallist Sam Quek. The competition is a part of Sun-Pat Peanut Butter’s wider goal of encouraging families to have a balanced, healthy lifestyle.


The full campaign included consumer research to establish the importance of sports role models amongst children, the results of which underpinned the theme of the subsequent video feature and broadcast day. markettiers developed the video from concept right through to final sign off, alongside providing consultancy on the broadcast element.


The broadcast day secured a wealth of coverage including BBC Oxford, BBC 3 Counties, BBC Kent, BBC Radio Tees and BBC Radio Lancashire, whilst the video feature was placed editorially on multiple websites, delivering engaging content to a relevant audiences.