Markettiers4dc worked with The Institution of Engineering and Technology in order to raise their profile and that of their incoming President as well as to highlight the future skills shortage facing the UK engineering industry. markettiers4dc's sister research consultancy Opinion Matters conducted research to establish how much the public know about the UK's impressive engineering heritage and the significant impact the British have made to the world in terms of major inventions such as the steam engine, telephone and television. The research effectively highlighted the public's lack of knowledge about engineering and enabled markettiers4dc to create a talking point around this and what the industry needs to do to attract the next generation of engineers.
Based on the research findings markettiers4dc set up a wide-ranging schedule of national and regional radio interviews across both BBC and commercial stations including BBC Radio 5 Live, BBC Radio 4 The Today Programme and BBC Scotland for incoming IET President Barry Brooks, giving him a platform to discuss Britain’s glorious past engineering achievements as well as what the future of UK engineering looks like.
In addition to the radio outreach, markettiers4dc editorially seeded a live stream of Barry’s inaugural Presidential Address across 11 websites including the TES, The Manufacturer, Works Management and Engineering Monthly and several universities distributed the live steam link to their mailing lists including Newcastle University, University of Bristol and Teesside University. The live stream was filmed and produced by markettiers4dc’s video production team at the Royal Institution and then made available on demand the next day.