Walkers Sensations should be enjoyed like a fine wine

Have you ever wondered why people like or dislike particular foods, and why certain combinations of flavours work well together whilst others leave you dissatisfied?

Walkers Sensations conducted new research looking at the science behind ‘flavour’ and the best way to enjoy eating crisps, which found almost two thirds of the British population are too scared to try new foods according to a new survey out this week.

markettiers4dc took a bite into the launch of the new Walkers Sensations ‘sensational’ flavour crisps this week – embracing the concept that Walkers Sensations should be enjoyed like a fine wine.

According to the research by Walker’s Sensations, it seems childhood food memories have a big impact on our taste in later life with almost half (43%) of Brits vowing to never try childhood food ever again – with women the most stuck in a food rut with 69 per cent unwilling to experiment with food. On the other hand most Brits’ fondest flavour memories include childhood favourites like fish fingers, jelly and ice cream and apple pie with 77 per cent of the nation still enjoying these regularly.

To highlight Walkers Sensations ‘sensational’ flavours markettiers4dc did a Radio and online campaign to take its audience on the journey of taste. A series of Radio interviews were conducted with campaign spokesperson Professor Tim Jacob from the school of Biosciences, lecturer at Cardiff University and taste expert, who was on hand to explain the real difference between Taste’ and ‘flavour’, bringing the science of flavour to life.

markettiers4dc also created a Webchat with Professor Tim Jacob to answer live taste-related questions online, you can view the show here http://www.webchats.tv/chat/a_matter_of_taste

Coverage achieved so far includes radio interviews across BBC Radio stations including BBC Kent, BBC South West, BBC Wales, and City Beat 96.7 FM, Juice 107.2, U105, as well as online coverage including Easier, Female First, Fresh Escapes, My Village, Supanet and Tiscali and more to come.