For the last six years, Cuprinol has sponsored the National Shed of the Year competition which aims to find Britain’s best dressed shed. Previous years have seen sheds in the style of pubs, roman temples and even a few Dr Who Tardis’. To launch the competition for 2013, Uncle Wilco otherwise known as the ‘Head Sheddie’ to shed enthusiasts lead the panel that chose the winner.
This year, markettiers4dc were enlisted to support the launch and drive entries for the competition. Armed with 'Shed'onomic' research, which revealed just how much the nation loves the garden shed, markettiers4dc crafted a broadcast advisory to support our approach. This enabled us to highlight the quirky statistics and local angles of the story to enable us to sell in to specific gardening and outdoor shows as well as more general feature programming.
We secured back to back radio opportunities across regional BBC and commercial programming with each interview including all the key points of the campaign. Uncle Wilco was able to discuss the findings of the report with presenters, as well as describe winning sheds of previous years and referencing Cuprinol as the sponsors.
- 12 items of top tier coverage across BBC and commercial radio
- A mixture of live and pre-recorded interviews form our studio
- Far reaching BBC stations including BBC Essex, BBC Solent and BBC Sussex and Surrey
- A potential audience reach of 2.6 million listeners