duration: 90 minute session - any of our locations
This session teaches you and your team how to harness the power of consumer market research for PR and content. Plus the concept of ‘story building’.
Every good PR professional knows that the stronger the story, the stronger the coverage. But how can you ensure that your story delivers the hard-hitting news needed to generate stand-out coverage? How do you connect with your key coverage audiences?
This workshop will teach you the insider tips for creating research cut-through and a return path for consumers via story building. It will show you how you can make your story relevant to the audience and what makes a robust story for broadcasters through the use of incisive lines of questioning that reveal public opinion and knowledge.
Our in-house team of research and PR professionals know how to craft the building blocks of a news story. They’ll help you create narratives that support brand messaging and inspire thought leadership.