Editorial broadcast media relations is where it all started for markettiers and it remains a central pillar of our business. With more than two decades of media liaison and broadcast media expertise, alongside a cutting edge production facility and some of the most creative minds in broadcasting, we help brands and organisations use broadcast PR to meet their business objectives.
As RAJAR and Ofcom continue to report, audiences across TV, radio and online remain engaged and expansive, even in an age that’s dominated by mobile devices. We know from experience that truly gripping, insightful, well-produced broadcast content has the power to mobilise and galvanise people. We use our experience, expertise and media nous to help clients to raise brand awareness, manage their reputations and tell spellbinding stories – all across the globe.
Our media relations team secure quality interview and content placement opportunities with targeted regional, national and international media outlets across TV, radio and online. Our long-standing relationships with producers and online editors, alongside our deep understanding of the evolving broadcast landscape, has allowed us to deliver top-tier results and win numerous industry awards.
TV and radio interviews (live, pre-recorded, down-the-line)
We place spokespeople on the shows that reach the best audiences and allow brands and personalities to deliver their key messages. We grow and maintain strong relationships with the most influential producers, programmers and presenters in broadcasting to make this happen.
Nobody knows more about the ever-changing broadcast landscape than our dedicated media liaison and broadcast teams. They possess an acute understanding of production agendas and the editorial direction of both global and UK-specific programming. It allows us to regularly place client stories and interviews everywhere. Our spokespeople are regulars everywhere, from BBC Radio Five Live and LBC to BBC Breakfast and Good Morning Britain.
Our award-winning media relations teams set up and schedule every one of our interviews. Whether it’s a business story on Bloomberg or a consumer rights piece on Channel 4 News.
It depends on the broadcaster, but most of our interview sessions are run from our modern, in-house studios. Located in Central London, Dubai, Manchester or Brighton, each high quality audio interview is patched through to channels around the world via ISDN or down-the-line.
Our crack team provide thorough briefing and coaching for any representatives or branded spokespeople ahead of activity. We give individuals all the advice and coaching they need before interview. Our team source recordings of all content to aid measurement and evaluation. Moreover, we ensure a campaign’s successes are accountable at every turn.
video placement and online media relations
Video is more important for brands and content creators across the globe, than ever. Indeed, 78% of people watch online videos every week – and more than half view online videos every single day.
This is will only grow. Latest estimates suggest that online videos will make up more than 80% of all consumer internet traffic by 2020. As a result, producing strong, incisive, engaging video content that hits your target audience’s passion points is a no-brainer. This will only become more important – and that’s where we come in.
Brands looking to reach new users and build lasting relationships need to get on board.
Our video and online media relations team specialise in, scripting, storyboarding and creating exceptional client video content. They also seed it to international, national and regional websites and blogs.
We consult on content you have produced in-house, or partner with you on a full-service video production and amplification campaign. However we work with you, we ensure that everything – from short-form Instagram and SnapChat content to full-length news debate shows – sit exactly where they need to so your voice is heard by the people who matter.
We have. long-standing and trusted relationships that our team have built with editors and influential bloggers. As a result, we place top quality content in top-tier national news, lifestyle and business portals and throughout our extensive broadcast blogger network.
Outside broadcasts (OBs) are a mainstay of the broadcast medium, adding a real-world element to a TV or radio campaign and bringing content and coverage opportunities to life.
We have provided consultancy and logistics management to our clients for more than 20 years. Today we can boast a team of experienced live TV and radio professionals who know exactly how to get the media down to your event or activation to maximise your reach.
markettiers offer a fully integrated end-to-end OB service, ensuring that location, spokespeople and production are in place and ready to deliver the most impactful media coverage possible.
Our award-winning campaigns create atmosphere and ambience away from the confines of the studio. They provide an authentic experience for listeners and viewers to tap into. We also provide our media partners and trusted coverage outlets with original, unique content. We share it with their audience and ensure that when we produce an OB, everyone is happy.
spokesperson research and booking
It can be hard to identify the right person to speak on behalf of your business. Sure, they have a million Instagram followers and a pearly white smile. But a great brand spokesperson needs to be able to act as a reflection of you, your team and your values.
Our consultants have decades’ of combined experience in planning and executing countless talent-led campaigns. Moreover, these have generated reams of coverage for a full spectrum of brands and industries. We have built up an unrivalled contacts book of potential spokespeople. They get under the skin of the businesses that they represent, delivering empathetic, articulate interviews. The result is branded content that cuts to the heart of the issues at hand.
We know what works for broadcast media and we know how to craft a story from start to finish. Our team can consult with media owners and conduct media audits to help you select and secure the services of the perfect spokesperson talent. markettiers make sure your brand get in front of the media that matter – to you and your customers.
We can manage talent booking and fee negotiation with agents to ensure your budget is maintained. Because these things shouldn’t be a hassle.
radio & online competitions
Branded competitions can create great brand awareness through radio, online and social media. They enable businesses to deliver direct messaging to targeted audiences. This can be a fun promotion to showcase a consumer product. It can even highlight a more serious message and deliver a strong and timely call to action.
Placing competitions in national and regional commercial stations is our media liaison team’s bread and butter. Our talented account executives and managers regularly engage Kiss, Absolute FM and XFM. They regularly seed online titles including Marie Claire, Closer and Look with audience-targeted competitions that boost consumer engagement.
Start to finish, our team manage the whole process. From advising on how to get the most engagement from a competition, to developing questions, key messages and recommending the most appropriate and impactful competition timings.
Typically, we offer audiences the opportunity to win products directly related to the campaign. These include products, tickets or theme related prize packs. Each guarantees extensive and sustained editorial coverage that is endorsed by the trusted media.
We can source the prizes on your behalf as well as place the competitions on appropriate media platforms.