Boy George fronts Hep C campaign

In early February 2011, world-famous singer/songwriter, Boy George, was in our studios as an ambassador of the Hepatitis C Trust, leading their latest campaign to encourage people to get tested for the disease.

For three hours he discussed the striking photographs he had himself taken of current celebrities dressed up as 80s icons including Mat Horne as Adam Ant and Paloma Faith as himself. The photos were to be auctioned off to raise funds for the charity.

We set-up interviews with 14 stations including Sky News Radio and Unique Entertainment News, both of whom distributed their soundbites to the 300+ commercial stations in the UK.

The audience reach for the coverage was approx 47 million people, while the AVE was approx £350k, building on the success on the previous campaign we'd run for the charity featuring Sadie Frost.

Reflecting on the day, the Hep C Trust's Gemma Peppe, who joined Boy George in the studios for the interviews, said, “Thanks to markettiers4dc for looking after us. We found all the staff so helpful and friendly that coming in was an absolute pleasure.”