We worked with property consultants, Cluttons to highlight their presence at the Middle East Real Estate Forum, which took place at the Armani Hotel in Dubai
Challenge:
We worked with Edelman for a campaign with property consultants Cluttons to highlight their presence at the Middle East Real Estate Forum, which took place at the Armani Hotel in Dubai. As Cluttons were sponsoring the event, our task was to maximise the partnership they had by positioning them as thought leaders on the property and investment market.
Solution:
markettiers were on site at the Armani Hotel capturing soundbites with key speakers to find out the investment opportunities in Dubai and also to talk about the steps that need to be taken to harness the smart city agenda. Ultimately, the purpose of the filming was to create a short video – of maximum duration of 1.5 minutes – delivered for the end of the same day.
At the event, markettiers filmed a range of spokespeople, including the CEO of Nakheel and the COO of Expo 2020, as well as the Chairman of the UK Homes and Communities Agency and His Highness Marwan Bin Jassim Al Sarkal, CEO of the Sharjah Investment and Development Authority (Shurooq).
The team also filmed time-lapse footage of the content to demonstrate a busy event and to provide a dynamic angle to the resulting content.
Results:
The team filmed from 8.30am to 2pm and the edited content with a music bed was delivered by 5.30pm on that day.
Feedback from the PR agency:
“Feedback from the client is really positive. Everyone at Edelman is very happy too, so expect some more calls for work!”