Working with Eurosport to land broadcast coverage promoting their coverage of the first tennis major of the year, the 2016 Australian Open
Challenge:
Deliver broadcast coverage promoting Eurosport’s live and exclusive coverage of the first tennis major of the year, the 2016 Australian Open
Solution:
Capitalising on Andy Murray’s recent success in the Davis Cup, we engaged with broadcast media, offering down the line and face to face interviews with former British Number One and Eurosport Pundit Greg Rusedski
Results:
Comprehensive coverage was achieved across TV and radio, with standout highlights including an interview on the Victoria Derbyshire show, simulcast on BBC 2 and BBC News Channel, BBC Radio 4’s Today Programme, BBC Radio 5 Live Breakfast and talkSPORT.