markettiers supported Co-op Funeralcare to deliver a great broadcast session opening up discussion about finding the right words when a loved on passes away.
Challenge:
Our aim was to create discussion around the importance of choosing the right words when a loved one passes away and how to deliver a fitting eulogy. The underlying objective of the campaign was to encourage people to talk about their wishes for after they’ve passed away with loved ones and to proactively make plans – from making family aware of a special poem or reading through to the kind of service they’d like
Solution:
We harnessed the true ‘conversational power’ of Broadcast Media by; crafting research that revealed how few of us talk about this delicate subject. Using this a jumping off point we chose to work with household name Debbie McGee who used her recent experience of the passing of her husband, Paul Daniels, to engage with audiences, telling her story while encouraging people to speak to their friends and family about their wishes and how they would like to be remembered. David Collingwood, Co-op Funeralcare’s Head of Operations, used his expertise and industry knowledge to open a thought provoking conversation with audiences
Results:
The campaign drew impressive coverage across the national and regional network with national commercial station BFBS taking the story alongside numerous regional BBC Radio stations such as BBC Tees, BBC Newcastle, BBC Radio Scotland and regional commercials such as London’s Spectrum FM