On the evening of 18th May 2011, Eliza Doolittle performed Britain’s first exclusive Facebook concert, filmed and produced from Ronnie Scott’s in the heart of Soho. The concert was streamed exclusively on The Carphone Warehouse Facebook Page, providing an incredible experience to the existing fans of the page, as well as those visiting for the first time.
markettiers4dc, working with Cake and Freud Communications, filmed the event as a four camera, live edit and streamed it on a bespoke landing page on The Carphone Warehouse Facebook page. Eliza and her band performed four tracks (Skinny Genes, Rollerblades, Mr Medicine and due to popular demand via social media, Pack Up) to a privileged online audience of fans, who posted messages of praise and gratitude for the event.
The campaign was created to launch the new INQ Cloud Touch smartphone, available at The Carphone Warehouse, and Eliza said “It was nice to get into my own vibe and just sing, it was almost like singing in my bedroom with my hairbrush again… I just can't believe I'm the first person in the UK to do this!”