markettiers were briefed by Publicasity to promote Homesense and their products through editorial broadcast interviews. We had the ambassadors of Homesense, 2 Lovely Gays – interior designers – as the spokespeople for this campaign
Challenge:
markettiers was tasked with maximizing result to existing research, focusing on the idea that as a nation we are always looking for inspiration for our interiors and therefore, constantly curating them. markettiers was then tasked with generating interest with broadcasters and provide mass coverage for the activity.
Solution:
To create an effective and newsworthy story markettiers conducted additional research which underpinned the overall discussion and created additional talking points for broadcasters. markettiers focused the extra research questions on how far people will go when preparing their homes for guests to create a stronger angle for commercial and national stations. Having the original research to lead with, along with the additional questions to bolster the story, the team managed to secure great interest from broadcasters.
Results:
The day began with an on-sofa interview on Sky Sunrise, with Sky News Radio also running the story as copy which was syndicated to over 100 stations. After travelling back to our in-house studio, an additional 11 quality interviews took place including, but not limited to, Global South, BBC Radio Lancashire, BBC Oxford, Heart Yorkshire and Radio Yorkshire. The total potential audience reach was in excess of 45 million.