Slater & Gordon

Slater & Gordon, a leading Australian law firm but unknown in the UK, wanted to increase their media profile and brand awareness as it began to acquire other UK law firms. At the beginning of 2013 the law firm had little to no media visibility or acknowledgement of the brand. With a focused strategy of broadcast communications, markettiers4dc sought to amplify Slater & Gordon’s presence in the public eye and media to position them as the ‘go to’ commentators concerning key legal issues; thus demonstrating their expertise and maximizing positive, controlled broadcast coverage.

Over a period of 6 months, markettiers4dc positioned Slater & Gordon as the voice of authority and ‘support’ on a plethora of legal issues across specific, pro-active campaigns. Identifying stories that would deliver mass appeal and a strong discussion point for listeners and viewers on key issues, markettiers4dc also carefully positioned Slater & Gordon as commentators across highly sensitive, very high profile media stories to further amplify their position as the voice of authority on legal issues discussed in the media. As an example of one of these reactive stories, markettiers4dc found an opportunity to organise a number of interviews with Slater & Gordon lawyer, Liz Dux, following the release of a report into Operation YewTree – using key connections in the media markettiers4dc were able to secure coverage on LBC, BBC 5 Live and Sky News Radio. markettiers4dc matched the aggressive level of acquisitions for Slater & Gordon through relentless media relations resulting in continuous high profile pro-active story creation, a particular example was a story focused on new mothers discriminated against during & after pregnancy. This became a major discussion point and dominated the news agenda on the day of launch across multiple channels including 23 separate interviews on TV and radio, and the story appeared on virtually every single major online news site.

Since markettiers4dc’s media relations campaign began, previously unknown Slater & Gordon experts have been approached independently by BBC and Sky News journalists for multiple comments, Liz Dux is regularly called on to discuss the Saville case, and markettiers4dc secured Slater & Gordon lawyer Mark McGee a slot to comment on issues surrounding an MP investigation around claims that the Taliban is taking advantage of human rights legislation to claim compensation from the UK taxpayer, further demonstrating how the previously unknown law firm has now become the go to lead commentator on legal issues in the media.

markettiers4dc has delivered over 100 items of coverage across radio and TV over 6 month period. TV coverage highlights include regular interviews on Sky Sunrise, Daybreak, and BBC Breakfast, the pro-active stories have also achieved full-day news bulletin coverage on the BBC News Channel and Sky News. Radio highlights include regular interviews and phone in discussions on Radio 5live, Radio 4 Today Programme, LBC, BBC London, BBC Scotland, BBC Manchester to name a few.