Ever wondered how YouTube stars actually make a living, or why brands are increasingly investing in them? Working with influencer marketing platform, Social Circle, our task was to answer these and other questions. Using the Summer in the City event at the ExCel Centre – the exhibition which creators and their fans flock to and which Social Circle were exhibiting at – our objectives were to place Social Circle at the forefront of consumers’ and marketers’ minds.
With access to Social Circle founder, James Erskine, and YouTube sensation, Beckii Cruel, we were able to craft compelling business and consumer advisories. The former highlighted the value and importance of the influencer economy (projected to be worth £18bn by 2019), the latter providing tip on how creators can monetise their influence.
Thanks to James’s knowledge of online and social media marketing, combined with Beckii’s 10 years of social media success and our unparalleled relationships with business and consumer programming, we were able to achieve outstanding coverage.
Potential Social Circle clients (marketers and senior decision makers at brands) were effectively targeted through interviews airing on Radio 4’s agenda setting Today Programme, as well as the CITY A.M. podcast and Jazz FM Business Breakfast Show. Whilst other potential clients (social media creators) were effectively reached through interviews with the BBC News Social, We the Unicorns and Pop Buzz, amongst others.