Youth Sport Trust: Inclusive Futures Initiative

markettiers4dc was brought on board by the Youth Sport Trust to amplify the impact of major new research surrounding the opportunities young disabled people have to volunteer. The research was released at an event at the University of Bath as part of their Inclusive Future’s Initiative where the charity’s ambassador quadruple Gold-medal winning Paralympian Ellie Simmonds would be attending.

The research revealed that disabled people are not given the same opportunities to volunteer in sport as non-disabled people, with almost two thirds of those asked saying that there are fewer opportunities for disabled people. As well as highlighting the barriers young disabled people face, today also underlines the importance of volunteering for disabled people in boosting social skills and increasing confidence

To raise awareness of the research, markettiers4dc’s team decided to set up an outside broadcast from the event and facilitate live interviews with Ellie from there. Interview opportunities were secured in advance of the day, scheduled back-to-back to make the most of Ellie’s limited time available.

Superb coverage was secured with Ellie delivering quality interviews on BBC Radio 4’s Today programme and a wide range of regional BBC stations, including BBC Wiltshire, BBC Wales, BBC Sheffield and BBC West Midlands, through the BBC’s GNS. With requests falling outside of this window, interviews were also secured with Youth Sport Trust representatives, with highlights including Sky News Radio and 5 live Morning Reports.